These celebrities cheered on the Super Bowl

Taylor Swift album
Photo by Rosa Rafael

The 58th edition of the Super Bowl took place on Monday night. Taylor Swift was not the only celebrity in the stadium.

The annual Super Bowl is not just the meeting of the two best football teams in the NFL. The who’s who of the US celebrity world also pays their respects at this mega sporting event. As was to be expected, Taylor Swift, 34, grabbed the lion’s share of the attention in the stadium on Sunday; after all, the singer is in a relationship with Chiefs star and recent Super Bowl winner Jason Kelce, 36. But numerous other celebrities also attended the battle of nerves in Las Vegas, which the Kansas City Chiefs only managed to win in overtime against the San Francisco 49ers.

For example, “Ant-Man” and former “Sexiest Man Alive” Paul Rudd, 54, must have returned from the Super Bowl in high spirits. He appeared together with his son Jack Rudd, 18, and in a Chiefs jersey. Rapper Jay-Z, 54, and wife Beyoncé Knowles, 42, were also in a family atmosphere, attending with their children Blue Ivy, 12, and Rumi, 6. Only son Sir, 6, doesn’t seem to be a Super Bowl fan – he apparently wasn’t in the stadium.

But Justin, 29, and Hailey Bieber, 27, were, and a video posted on the NFL’s official X account shows the couple in high spirits in the stands. “Mad Men” actor Jon Hamm, 52, also supported his team in Chiefs gear, accompanied by his wife Anna Osceola, 35.

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Sadness for Lady Gaga?

Meanwhile, Lady Gaga, 37, and her boyfriend Michael Polansky were probably less happy after the final whistle. Judging by their outfits, both were supporting the 49ers. Gwen Stefani, 54, and husband Blake Shelton, 47, Oscar winner Jared Leto, 52, rapper and actress Queen Latifah, 53, tech billionaire Elon Musk, 52, presenter Jimmy Kimmel, 56, British celebrity chef Gordon Ramsay, 57, and Ryan Reynolds’, 47, wife Blake Lively, 36, were among those in attendance without any clear team affiliation. The latter, however, cheered alongside her good friend Taylor Swift – and consequently for the Kansas City Chiefs.

A German star, who is currently not at a loss for a headline due to his publicly publicised break-up, was also in Las Vegas: Oliver Pocher, 45, but he didn’t dress up as a 49ers or Chiefs fan. Instead, he donned an Elvis disguise complete with fake quiff and posted impressions of the mega event on his Instagram account.

Super Bowl congratulations to Taylor Swift

All eyes on Taylor Swift at the Super Bowl. She stole the show in Las Vegas – even in congratulatory posts for the Chiefs.

Every year, the sporting side of the Super Bowl seems to fade more and more into the background. This year, it even went so far that after the Kansas City Chiefs’ narrow victory against the San Francisco 49ers (25:22), the focus was hardly on the protagonists, but rather on the Kansas fans par excellence: Taylor Swift, 34. Both British tennis star Andy Murray, 36, and former First Lady Hillary Clinton, 76, did not directly mention a player in their subsequent congratulatory tweets, but rather the famous singer of all people.


The girlfriend of tight end Travis Kelce, 34, of the successful Kansas City Chiefs also stole the show a little from her famous partner last night in Las Vegas. After the Super Bowl triumph, Murray wrote on X (formerly Twitter) – with a wink, of course: “Congratulations to Taylor Swift on winning Super Bowl 58. A breathtaking achievement.” Clinton at least still had the idea of integrating the actual triumphator into her X post. “Congratulations to Taylor’s boyfriend – and the entire Kansas City community.”

After the Super Bowl triumph, there were Taylor Swift kisses for Travis Kelce

Swift was in the spotlight right from the start of the Super Bowl. Every move, every emotion she made in the stands was captured by the cameras. After her boyfriend’s victory, the singer stormed onto the pitch to give Kelce a big hug. There, Swift gave the beaming winner a big kiss on the pitch. “Oh my God,” the singer said to Kelce as she hugged him tightly and kissed him repeatedly. “Unbelievable!” she added, patting him on the back.

She had previously watched the game from a VIP box, where Kelce’s parents, his brother Jason and his wife were also sitting. As at previous matches, the singer was seen cheering wildly and even drinking beer. The fact that she even made it to the stadium on time is thanks to a tight schedule. Just one day earlier, she had given her fourth concert in Tokyo. Immediately after the performance, she rushed to the plane to leave Japan for Las Vegas.

Super Bowl look: All the details on Taylor Swift’s $50,000 outfit

Although she was still playing a concert in Tokyo on Saturday evening, Taylor Swift made it to the Super Bowl on Sunday night. There she cheered on her boyfriend, football star Travis Kelce, from the stands – in an outfit with lots of little tributes. 

She was the centre of attention in Las Vegas on Sunday evening (local time): Taylor Swift had come to cheer on her boyfriend, football star Travis Kelce. For many who are more into Swift than sport, she was the event of the evening – the fact that Kelce’s Kansas City Chiefs triumphed in the end was the cherry on the cake. 

Super Bowl: Taylor Swift honours Travis Kelce with her jewellery

As a superstar and full professional, Swift was of course aware of the hype that her visit caused. And so she chose her outfit with great attention to detail. In total, the cost of Swift’s dark ensemble and her jewellery came to just over 50,000 dollars. 

As “Page Six” reports, her jewellery made up a large part of the amount. Swift’s outfits were almost modest – considering that the singer is a billionaire. On top, she wore a corset by Dion Lee for 720 dollars. The little top is still available on the Dion Lee website. Swift’s jeans with embellished holes on the thighs are from the Area brand and cost just under 700 dollars. Meanwhile, the bomber jacket from Wear by Erin Andrews cost the musician “only” 130 dollars. 

Comparatively inexpensive outfit, expensive jewellery

The jewellery was significantly more expensive. Also because Swift paid tribute to her boyfriend several times. She wore a necklace by Stephanie Gottlieb with Kelce’s back number – 87 – worth more than 4,000 dollars and a Gottlieb tennis necklace with diamonds for 7,500 dollars. Her clutch in the shape of a football was from Judith Leiber and also cost just under 4500 dollars. Her ruby ring from Retrouvai cost just over 3000 dollars. The red colour of the ruby can also be read as a tribute to Kelce’s team, the Kansas City Chiefs.