– Deinfluencing is a viral trend on TikTok where creators share what products they disliked instead of recommending them.
– This trend makes social media stars appear more relatable and honest, and some are using it to promote sustainability by decluttering their makeup collections.
– Deinfluencing is re-shaping the video-sharing app and appealing to Gen Z’s desire to rebel against the perfectly curated world of social media.
In 2022, the popular trend on TikTok is “deinfluencing,” where users share their negative experiences with certain products instead of promoting them. This unusual trend has garnered over 200 million views and poses a unique challenge for content creators who typically avoid negative reviews to maintain their partnerships with brands. Even though deinfluencing appears to make social media stars more relatable and honest, it still falls under the category of influencing, despite the ironic twist.
Beauty influencers, such as Manny MUA and Emira D’spain, have joined the deinfluencing trend, posting videos about makeup products they didn’t like while emphasizing that these products may work for others. However, they still maintain their credibility and integrity by being transparent about their opinions and not compromising their honesty for brand partnerships, virality, or notoriety. This approach highlights the importance of genuineness within the influencer space and the value of maintaining credibility with their followers.
Josie Bullard, another content creator, believes that the deinfluencing trend is changing the landscape of social media, particularly with Gen Zers who rebel against the perfectly curated world on social media. As more influencers join the trend, it shows that honesty and transparency are becoming more essential than ever and may drive a shift towards more mindful consumerism.
Another take on deinfluencing comes from @impactforgood, who has approached the trend by decluttering her stash and practicing sustainability. She emphasizes the importance of acknowledging overconsumption and creating more mindful practices, such as buying new products only when old ones have run out. This approach highlights a shift towards more ethical and sustainable consumption, reflective of a growing societal trend.
Overall, the deinfluencing trend is a response to the saturation of sponsored content and seeks to highlight more honest conversations about products while encouraging mindful consumerism. While the trend is relatively new, it shows that transparency and credibility are crucial components of influencer marketing that can’t be ignored.