The Best Hashtags To Use On Instagram: A Comprehensive Guide

The Best Hashtags To Use On Instagram: A Comprehensive Guide
Photo by Katie Harp / Unsplash

If you’re like most social media users, you probably spend way too much time scrolling through feeds and hashtags. You can easily spend hours a day exploring new accounts and algorithms, testing new filters, and seeking out new inspiration. When it comes to discovering the best hashtags for your brand on Instagram, there are actually so many options you might be surprised by how little attention most brands pay to them. Think about it: hashtags are like mini-microsites that link to other posts and images within the app. Because of this, the right hashtags can create an entire community around your content and even encourage users who follow the hashtag to repost more often.

What Are Hashtags?

To understand the best hashtags for your brand, you first have to understand what hashtags are. When you use a hashtag, you’re actually associating a word or phrase with a specific topic. This topic becomes a cue for other users to also create posts around it. When someone then searches or searches for this hashtag, they’re directed to all of these related posts. This makes hashtag communities a great way to collect and organize content around a single theme.

The Importance of Using Hashtags

Remember, hashtags are like mini-microsites that link to other posts and images within the app. Through hashtags, you can create a fresh community around your brand and encourage users who follow the hashtag to repost more often. This is especially helpful for brands with a diverse audience, as you can create a hashtag to serve as a common thread for all the different posts users will see from that community. Hashtags also play an important role with the Instagram algorithm. When someone searches or hashtags a specific phrase, they’re directed to all of these related posts.

How to Find the Best Hashtags for Your Brand

Now that you know what hashtags are and how they work, you need to know how to find the best ones for your brand. There are a few things you can do to help you find the best hashtags for your brand. – Start with Your Audience: Before you even begin searching for hashtags, you need to think about your audience. What types of posts do your followers like seeing the most? What topics do they engage with the most? What hashtags do they use? Once you have an idea of what your audience is interested in, you can start searching for hashtags that fit those interests.

Tips for Selecting the Best Hashtags for Your Brand

When it comes to selecting the best hashtags for your brand, there are a few things you should keep in mind to make sure you find the perfect fit. – Target a Specific Sub-Audience: Before you even begin searching for hashtags, you need to think about your audience. What types of posts do your followers like seeing the most? What topics do they engage with the most? What hashtags do they use? Once you have an idea of what your audience is interested in, you can start searching for hashtags that fit those interests. – Use Longer and More Complex Hashtags: The longer and more complex your hashtags are, the more chance you have of showing up in someone’s feed.