– Mascara cocktailing is a viral beauty trend that involves using different mascaras to create a customized lash look
– The best way to apply the mascara is to start with a lengthening wand and then layer it with a volumizing one to avoid clumping
– Mascara cocktailing requires purchasing multiple mascaras but sample sizes are available and it allows users to achieve the look they desire.
Makeup enthusiasts have been experimenting with a new viral trend on TikTok called mascara cocktailing. Similiar to creating a custom cocktail, the technique involves using different mascaras to achieve a personalized lash look, whether that be length, fullness, volume, separation, curl, lift or a combination of these. However, finding the perfect mascara can be challenging as no single mascara can do it all. Jocelyn Biga, Estée Lauder’s Director of Global Pro Artistry, shared her expertise on the trend, recommending how to start mascara cocktailing, the best mascaras to use and what to keep in mind before trying the trend.
To avoid clumping, Jocelyn suggests starting the mascara cocktail with a lengthening wand first and then layering with a volumizing one. She also warns that mascaras have a shelf life of about three months once opened, and that mascara wands are not one size fits all, so it’s essential to measure the wand to your eye size before purchasing. Jocelyn recommends starting with the Estée Lauder Sumptuous Rebel for its small wand and close-to-root application and then using Estée Lauder’s Sumptuous Extreme for a bold, fluffy lash look.
While trying multiple mascaras can be costly, there are sample sizes available to purchase, and mascara cocktailing allows for the mixing of favorite mascaras to achieve the desired look. Jocelyn notes that before the new trend, many felt they had to marry one mascara to achieve a specific look, but now there’s the freedom to try them all.
In summary, mascara cocktailing is a trend worth trying for those looking to achieve a personalized lash look, but it’s important to keep in mind the shelf life of mascaras, measure the wand to the eye size and start with a lengthening wand before the volumizing one.